10 Questions with Ola Stenegard Director of Product Design at Indian Motorcycle

10 Questions with Ola Stenegard: Director of Product Design at Indian Motorcycle

Ola Stenegard is the Director of Product Design at Indian Motorcycle. He has a passion for creating stunning bikes and has worked on some amazing models. In this interview, we ask him about his journey, inspirations, and thoughts on various motorcycle styles.

Key Takeaways

  • Ola Stenegard is the Director of Product Design at Indian Motorcycle and has a deep love for bikes.
  • He has worked on iconic models like the BMW RnineT and the Indian FTR 1200.
  • Ola's journey started with a passion for bikes from a young age, influenced by his family.
  • He has a unique perspective on different motorcycle styles, from cafe racers to electrics.
  • Ola believes in blending tradition with innovation to create bikes that stand out.

1. BMW RnineT

The BMW RnineT stands as a testament to Ola Stenegard's prowess in motorcycle design. This bike, a smash hit under his leadership at BMW, blends classic aesthetics with modern performance. It has not only captured the hearts of motorcycle enthusiasts but also set a benchmark in the industry.

The RnineT is celebrated for its versatility and customization options. Riders can easily modify the bike to suit their personal style, making it a favorite among custom builders. The bike's design process involved a mature balance between creative vision and business discipline, ensuring it met both aesthetic and functional standards.

  • Key Features:
    • Air-cooled, flat-twin engine
    • Modular frame concept
    • High-quality materials and craftsmanship
The RnineT is more than just a motorcycle; it's a canvas for self-expression, allowing riders to truly make it their own.

In 2014, the launch of the RnineT generated significant interest, much like the anticipation peaks seen with other major motorcycle releases. This bike continues to be a symbol of innovation and timeless design in the motorcycle world.

2. Indian FTR 1200

The Indian FTR 1200 is a highly anticipated motorcycle that has generated significant interest since its reveal. This bike stays true to the design lineage of the FTR750 flat track racer and the FTR1200 Custom concept bike. Ola Stenegard, the Director of Product Design at Indian Motorcycle, believes that the FTR 1200 is a perfect blend of American history, performance, style, and attitude. It represents a new breed of motorcycles, not just for Indian but for the entire motorcycle industry.

The FTR 1200 is not aimed at beginners but is expected to attract a wide range of global riders. It is designed to offer a pure riding experience, bringing the spirit of the flat tracker to the streets. The bike is versatile enough to fit in with naked classics at events like Wheels and Waves or Glemseck 101, and it can also handle alpine roads alongside naked sportbikes.

Indian Motorcycle is focusing on the global market, and the FTR 1200 is a key part of this strategy. The bike is expected to appeal to a broad spectrum of customers, especially in Europe. It combines performance, braking, and turning capabilities, making it a well-rounded motorcycle.

The FTR 1200 is the first bike from Indian that truly embodies the brand's strong heritage in racing and performance. It is a great mix of American history, performance, style, and attitude, and it is the first in a new breed of motorcycles.

The success of the FTR 1200 will be measured by its ability to convert the high level of interest into sales when it hits showrooms. It will be the only mainstream American-made performance bike available, giving it a unique position in the market.

3. BMW S1000R

The BMW S1000R stands as a testament to engineering excellence and design prowess. This motorcycle, a derivative of the S1000RR superbike, offers a blend of performance and agility that is hard to match. With its powerful engine and advanced electronics, the S1000R provides an exhilarating riding experience, whether on the track or the open road.

The development of the S1000R involved extensive teamwork, with engineers and test riders working tirelessly to perfect every detail. The result is a machine that not only performs exceptionally well but also exudes a sense of precision and quality.

One of the standout features of the S1000R is its traction control system, which ensures optimal grip and stability even under the most demanding conditions. This, combined with its lightweight chassis and responsive handling, makes the S1000R a favorite among motorcycle enthusiasts.

The S1000R is more than just a motorcycle; it's a symbol of what can be achieved when passion and expertise come together. Riding it is an experience that engages all the senses, from the roar of the engine to the feel of the wind.

In summary, the BMW S1000R is a remarkable machine that continues to impress riders with its blend of power, precision, and style. It remains a shining example of what modern motorcycle design can achieve.

4. Saab

Ola Stenegärd's journey in design began with Saab, a company known for its innovative approach to automotive engineering. Before making a name for himself in the motorcycle industry, Stenegärd honed his skills at Saab, where he worked on various projects that combined his love for design and engineering.

Stenegärd's early exposure to mechanics and design was influenced by his family. He often mentions that he "grew up in a garage," learning to weld from his dad and to draw from his mom. This unique upbringing allowed him to seamlessly blend technical skills with artistic creativity, a combination that would later define his career.

Stenegärd's time at Saab was crucial in shaping his design philosophy, emphasizing the importance of innovation and functionality.

After his stint at Saab, Stenegärd transitioned to the world of motorcycles, bringing with him a wealth of knowledge and a fresh perspective. His experience in the automotive sector provided a solid foundation for his future endeavors in motorcycle design, particularly at BMW and later at Indian Motorcycles.

5. Custom Motorcycles

Custom motorcycles are a unique expression of personal style and mechanical skill. These bikes are often modified to reflect the owner's personality and preferences, making each one a one-of-a-kind creation. From custom seats to aftermarket wheels, the possibilities for personalization are endless.

One of the most exciting aspects of custom motorcycles is the ability to upgrade bike performance. Enthusiasts often rev up their ride with modifications like LED lighting for both personalization and safety. These upgrades not only enhance the bike's appearance but also improve its functionality.

Key Components of Custom Motorcycles

  • Custom Seats: Tailored for comfort and style.
  • Aftermarket Wheels: Enhance both performance and aesthetics.
  • LED Lighting: Improves visibility and adds a personal touch.

Tips for Choosing Gear

  1. Identify Your Needs: Determine what you want to achieve with your customizations.
  2. Research Options: Look into various products and read reviews.
  3. Consult Experts: Talk to experienced builders for advice.
  4. Prioritize Safety: Ensure that all modifications meet safety standards.
Custom motorcycles offer a unique blend of art and engineering, allowing riders to create a machine that is truly their own.

6. Cafe Racers

Cafe racers are a unique breed of motorcycles that blend style and performance. These bikes are known for their minimalist design, often featuring a sleek, elongated fuel tank, low handlebars, and a single seat. The goal is to create a lightweight, fast bike that is both functional and aesthetically pleasing.

One of the most appealing aspects of cafe racers is the ability to customize them. Riders often modify their bikes to reflect their personal style, making each cafe racer a unique piece of art. This customization can include changes to the exhaust system, suspension, and even the frame.

Cafe racers have a rich history that dates back to the 1960s in England. They were originally built by young riders who wanted to race from one cafe to another, hence the name. These bikes were designed for speed and agility, allowing riders to navigate through city streets with ease.

To experience the moto beach classic, a blend of motorcycle culture and ocean views, is to truly understand the spirit of cafe racers. It's about more than just the ride; it's about the community and the shared passion for these unique machines.

In recent years, cafe racers have seen a resurgence in popularity. This can be attributed to the growing interest in vintage and retro styles, as well as the desire for a more personalized riding experience. Events like bike customization rallies and shows have also contributed to the renewed interest in these classic bikes.

7. Bobbers

Bobbers have a rich history that dates back to the mid-1960s. These motorcycles were often modified by blue-collar workers who enjoyed racing and customizing their bikes. The Chief Bobber is a modern tribute to this era, featuring design elements that make it look like it could ride straight out from a Dave Mann centerfold in an old Easyrider magazine.

One of the standout features of the Chief Bobber is its mini ape hanger handlebar. This design choice sets it apart from other models and gives it a unique look. However, while some riders find the shoulder-high reach comfortable, others may feel uneasy with the extended reach required to maneuver the bike.

Interestingly, while bobbers typically aim to reduce weight, the Chief Bobber is actually 24 pounds heavier than the standard Chief model. This added weight comes with several visual differences, including spoked wheels, forward foot controls, and shock covers. Priced at $15,999, it is $1,500 more than the base model, offering riders the chance to personalize their ride.

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8. Electrics

Electric motorcycles are becoming a significant part of the industry. These bikes offer a unique blend of advanced electronics and eco-friendly technology. As the market grows, we see more models with better performance and longer ranges.

Innovations in Electric Motorcycles

Recent years have seen a surge in innovations. From hybrid models to fully electric bikes, the landscape is rapidly changing. Companies are focusing on improving battery life and reducing charging times.

Benefits of Electric Motorcycles

Electric bikes are not just about being green. They also offer instant torque, which means faster acceleration. Additionally, they require less maintenance compared to traditional motorcycles.

Challenges and Future Prospects

Despite the benefits, there are challenges. The high cost and limited charging infrastructure are significant hurdles. However, with ongoing advancements, the future looks promising for electric motorcycles.

The powersports landscape is being redefined by these innovations, making it an exciting time for enthusiasts.

9. Scramblers

Ola Stenegard Indian Motorcycle Scrambler

Scramblers are a unique breed of motorcycles designed for both on-road and off-road adventures. These bikes are known for their versatility, allowing riders to navigate through city streets and rugged trails with ease. The design of scramblers typically includes high-mounted exhausts, knobby tires, and a minimalist frame, making them ideal for various terrains.

One of the key features of scramblers is their ability to handle different environments. Whether you're cruising through urban landscapes or exploring off-road paths, scramblers offer a smooth and enjoyable ride. This adaptability is what sets them apart from other motorcycle types.

Key Characteristics of Scramblers

  • High-mounted exhausts: This design helps in avoiding obstacles and water splashes during off-road rides.
  • Knobby tires: These provide better grip and stability on uneven surfaces.
  • Minimalist frame: A simpler frame reduces weight and enhances maneuverability.

Popular Scrambler Models

Model Manufacturer Engine Capacity
Scrambler Icon Ducati 803cc
Street Scrambler Triumph 900cc
FTR Rally Indian Motorcycle 1203cc
Scramblers are not just about looks; they embody a spirit of adventure and freedom, making them a favorite among motorcycle enthusiasts.

In conclusion, scramblers are perfect for those who seek a motorcycle that can handle both city commutes and off-road escapades. Their unique design and features make them a versatile choice for any rider.

10. Classics

When discussing classic motorcycles, it's essential to recognize the timeless appeal and enduring legacy of these machines. Classic bikes are not just about age; they embody a blend of design, performance, and cultural impact that transcends generations.

Characteristics of Classic Motorcycles

  1. Design: Classic motorcycles often feature iconic designs that have stood the test of time. These designs are usually simple yet elegant, with a focus on functionality and aesthetics.
  2. Performance: While they may not match the performance of modern bikes, classic motorcycles offer a unique riding experience that many enthusiasts find appealing. Their engines, though less powerful, provide a sense of connection between the rider and the machine.
  3. Cultural Impact: Many classic motorcycles have left a significant mark on popular culture. They have been featured in movies, music, and literature, further cementing their status as cultural icons.

Examples of Classic Motorcycles

  • Honda CB750: Often considered the first superbike, the Honda CB750 set the standard for performance and reliability in the 1970s.
  • Moto Guzzi V7 Sport: Known for its distinctive design and engineering, the Moto Guzzi V7 Sport remains a favorite among classic motorcycle enthusiasts.
  • Ducati Panigale: A modern classic, the Ducati Panigale is celebrated for its innovative design and exceptional performance.

Maintenance and Preservation

Maintaining a classic motorcycle requires dedication and attention to detail. Here are some tips for keeping these bikes in top condition:

  • Regular Maintenance: Routine checks and servicing are crucial to ensure the longevity of classic motorcycles. This includes oil changes, brake inspections, and tire maintenance.
  • Original Parts: Whenever possible, use original parts to maintain the authenticity and value of the motorcycle.
  • Storage: Proper storage is essential to protect classic motorcycles from the elements. A climate-controlled environment is ideal to prevent rust and other damage.
Classic motorcycles are more than just machines; they are a testament to the history and evolution of motorcycling. Preserving these bikes is a way of honoring the past while enjoying the unique experience they offer.

Frequently Asked Questions

Who is Ola Stenegard?

Ola Stenegard is the Director of Product Design at Indian Motorcycle. He has also worked with brands like BMW and Saab.

What is the BMW RnineT?

The BMW RnineT is a popular motorcycle designed by Ola Stenegard during his time at BMW.

What is the Indian FTR 1200?

The Indian FTR 1200 is a motorcycle designed by Ola Stenegard and his team at Indian Motorcycle. It was almost complete when the prototype was shown.

What is the BMW S1000R?

The BMW S1000R is another motorcycle designed by Ola Stenegard. It is known for its performance and design.

What role did Ola Stenegard have at Saab?

Ola Stenegard started his career in the automotive industry at Saab before moving to motorcycle design.

What are custom motorcycles?

Custom motorcycles are bikes that have been modified or built from scratch to meet the owner's specifications.

What are cafe racers?

Cafe racers are lightweight, powerful motorcycles optimized for speed and handling rather than comfort.

What are bobbers?

Bobbers are motorcycles that have been stripped down to the bare essentials to reduce weight and improve performance.

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