"I won this from a Doodle on a Motorcycle giveaway, but had I not won it I was going to buy one this summer. It is so bright, even on the sunniest days, and I have seen cars right behind me back off when I slow down, even when I haven't hit my brakes yet, so I know it's doing its job to make me more visible! I've had a lot of people ask me where I got my crazy helmet. Every rider should have a Brake Free."